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THE SALES CIRCLE | WITH ROB SPENCE
Straight-talking conversations about selling, growing and scaling
Every sale has a story. Some end with a signed contract, some with a slammed door. The best ones teach you something you’ll use for the rest of your career.
On The Sales Circle, sales trainer, coach and author Rob Spence sits down with business owners, founders, sales leaders and salespeople. They talk about how they really built their careers and grew their businesses. There are no scripts, no jargon and no polished highlight reels, just honest conversations about what works, what doesn’t and what they’d do differently.
WHO IT’S FOR
The Sales Circle is for entrepreneurs, salespeople, sales managers, founders, business owners and anyone who wants to sell more and grow faster. Whether you’re making your first calls or running your own team, you’ll come away with ideas you can use straight away.
WHAT TO EXPECT
There’s no “tell me about yourself” warm-up. Rob introduces each guest and gets straight into the questions, in the spirit of the great British chat-show interviewers. Conversations cover:
- How guests got into sales and what shaped them
- Prospecting, cold calling and winning new business
- Handling objections, negotiating and closing deals
- Building, leading and motivating sales teams
- Scaling a business, and the mistakes made along the way
- Lessons for anyone starting out or stepping up
THE GOOD, THE BAD AND THE UGLY
Each guest shares three sales stories: the good, the bad and the ugly. Some are their own wins and disasters. Others are the best and worst attempts anyone has made to sell to them. It’s often the most revealing part of the show.
ABOUT YOUR HOST
Rob Spence is the founder of Paragon Sales Solutions, a Leicester-based outsourced sales and telemarketing business, and a published author. His new book, The Sales Circle | Volume One, brings together the stories of 15 people on sales, business growth and scaling.
SEASON THREE
After more than 60 episodes of sales training, The Sales Circle returns with a new interview format and a new line-up of guests. New episodes every two weeks.
Seasons One and Two are still available, with practical episodes on cold calling, value-based selling, prospecting in the AI era and more.
FOLLOW AND SUBSCRIBE
Follow The Sales Circle on your favourite podcast app so you never miss an episode.
If you enjoy the show, please leave a rating or review, because it helps other salespeople find us.
Produced by Paragon Creative Studios
For sales training, please visit: paragonsalessolutions.co.uk
POWERED BY PARAGON.
Hosted on Acast. See acast.com/privacy for more information.
80 Episodes
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Season 2 Finale | The Best Moments & Key Lessons | The Sales Circle PodcastSeason 2 of The Sales Circle Podcast comes to a close with this final episode — a highlights special bringing together the biggest lessons, top tips, and most impactful moments from the season.Throughout Season 2, we’ve broken down what it really takes to succeed in modern sales. From smarter cold calling and outbound strategy to mindset, communication, and leadership, this episode revisits the facts, frameworks, and real-world insights that resonated most with listeners.If you’ve followed the season from the start or you’re catching up now, this finale is your chance to revisit the most valuable takeaways — and carry them forward into Season 3 next year.Season 2 of The Sales Circle Podcast has been about selling smarter, communicating better, and staying relevant in a tougher sales landscape. This final episode wraps it all together — and sets the foundation for what’s coming in Season 3.Thank you for listening, watching, and being part of The Sales Circle Podcast. We’ll be back next year with Season 3.🎓 Sales Training & Development Insights👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/📈 Tools, frameworks, and strategies to improve performance 👉 https://monday.com/lp/crm?utm_medium=affiliates&utm_source=partnerstack&utm_adgroup=robspence2430&utm_campaign=multi-multi-prm-crm&pscd=try.monday.com&ps_partner_key=cm9ic3BlbmNlMjQzMA&ps_xid=jj8Tn8DAn3I9sC&gsxid=jj8Tn8DAn3I9sC&gspk=cm9ic3BlbmNlMjQzMA Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 62 | Cold Calling in 2026: How Sales Teams Win in a Smarter, Harder MarketCold calling isn’t dead — but by 2026, it looks very different from the version most sales teams know today. As buyer behaviour evolves, AI reshapes prospecting, and decision-makers become harder to reach, traditional cold calling tactics are no longer enough to generate consistent results.In this episode, we explore what effective cold calling really means in 2026. From intelligent list-building and AI-assisted research to value-led conversations and modern call frameworks, we break down how top-performing sales teams are turning cold outreach into warm, relevant, and high-impact conversations.Whether you’re a sales leader looking to improve call performance, a rep struggling with connect rates, or an organisation rethinking its outbound strategy for the future, this episode delivers practical insights to help you cold call smarter — not louder.In this episode:What cold calling success looks like in 2026How AI and data are transforming prospect research and call preparationModern cold calling frameworks that earn attention and trustThe mindset and communication skills reps need to handle resistance and rejectionCoaching and call-review strategies that drive continuous improvementCold calling in 2026 belongs to sales professionals who are prepared, relevant, and confident — not those relying on outdated scripts and volume-based approaches. Discover how to modernise your outbound strategy and turn cold calls into meaningful sales conversations that convert.📚 Book of the Week: Cold Calling For Chickens 👉 https://www.amazon.co.uk/Cold-Calling-Chickens-Bob-Etherington/dp/1904879810/ref=sr_1_2?crid=8XH2960YDAHH&dib=eyJ2IjoiMSJ9.GgNCsG3mMQ6fpLLhOg5xit6fS9jo80VV1d9eMtN77EObkon6cqdtA5OMC-XQZnK7.62p9hTMdERITXyN5kKj2XGhqS4sen_b5-2SaxoxBUxc&dib_tag=se&keywords=cold+calling+for+chickens&qid=1765800718&sprefix=cold+calling+for+%2Caps%2C93&sr=8-2🎓 Boost Your Cold Calling & Outbound Skills with Paragon Sales Solutions Training 👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/📈 Optimise Your Sales Outreach & Follow-Up with Monday.com Work OS 👉 https://try.monday.com/w6un6aq14jsb-wzpmg4🎙️ New episodes every Thursday. Subscribe now to stay ahead of the tools, techniques, and strategies shaping the future of sales. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 61 | Training for Tomorrow: Developing the Skills Sales Teams Need in 2026The sales landscape is evolving faster than ever — and the skills that kept teams competitive in the past won’t be enough to win in 2026. As technology accelerates, buyer expectations shift, and new tools redefine how we work, sales teams must constantly adapt, learn, and grow.In this episode, we explore what “future-ready” really means for today’s sales professionals. From AI-powered workflows to modern communication habits, coaching styles, and performance mindsets, we break down the core capabilities every rep and leader needs to stay effective and relevant in the year ahead.Whether you’re a sales manager building a high-performing team, a rep looking to strengthen your skills, or an organisation planning your 2026 development strategy, this episode delivers practical insights to help you train smarter — not just harder.In this episode:The essential skills every sales team must develop for 2026How to build a culture of continuous learning & adaptabilityThe new role of AI, automation, and digital tools in sales trainingCoaching frameworks that improve performance and accountabilityPractical ways to future-proof your team and stay ahead of industry shiftsThe future belongs to teams who embrace change, invest in development, and commit to continuous improvement. Discover how to build a sales organisation that’s ready for tomorrow’s challenges — and confident in their ability to win.📚 Book of the Week: The Heart of Success by Rob Parsons👉 https://amzn.to/48SfHBW🎓 Boost Your Sales Skills with Paragon Sales Solutions Training 👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/📈 Optimise Your Sales Workflow with Monday.com Work OS 👉 https://try.monday.com/w6un6aq14jsb-wzpmg4🎙️ New episodes every Thursday. Subscribe now to stay ahead of the tools, trends, and strategies shaping the future of sales. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 60 | How to Sell Effectively From HomeSelling from home is no longer a temporary solution — it’s a core part of the modern sales landscape. As virtual selling becomes the norm, reps and leaders alike must learn how to build meaningful relationships, run high-impact meetings, and maintain productivity without ever stepping into an office.In this episode, we dive into what it really takes to sell effectively in a remote-first world. From creating a professional home setup to mastering digital communication and building trust through screens, we break down the habits and strategies top remote sellers use to stay at the top of their game.Whether you’re a sales rep navigating virtual calls, a leader empowering a dispersed team, or a hybrid worker looking to sharpen your remote selling edge, this episode will equip you with practical tools to elevate your performance from anywhere.In this episode:How to build rapport and trust from a distanceCommunication best practices for impactful remote sellingTools and workflows that boost focus, productivity, and follow-throughActionable frameworks to help you sell confidently and effectively from homeThe future of remote sales belongs to those who can connect deeply, communicate clearly, and stay accountable no matter where they’re working. Discover how to turn your home workspace into a powerful sales engine in 2025 and beyond.📚 Book of the Week: The Art of War - Sun Tzo 🎓 Boost Your Sales Skills with Paragon Sales Solutions Training👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/📈 Optimise Your Sales Workflow with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4🎙️ New episodes every Thursday. Subscribe now to stay ahead of the tools, trends, and strategies driving the future of sales. Hosted on Acast. See acast.com/privacy for more information.
Season 2 | Episode 59 | Adapting to Change: Building an Agile Sales Team for 2025 and BeyondChange has always been a constant in sales — but the pace we’re experiencing now is unprecedented. New technologies, shifting buyer expectations, evolving market pressures, and rapid organisational transformation are redefining what it means to be a successful seller.To thrive in 2025 and beyond, sales teams must move faster, stay flexible, and build a culture that embraces change rather than resists it.In this episode, we explore what “agility” really looks like in a modern sales organisation — and how top-performing teams are adapting their strategies, processes, and mindsets to stay competitive. From dynamic sales enablement to continuous learning and cross-functional collaboration, we break down the essential elements of building a team that can pivot quickly and perform consistently in any environment.Whether you’re a sales manager navigating constant change or a rep looking to future-proof your skill set, this episode is packed with practical insights to help you build a stronger, more adaptable sales organisation ready for whatever comes next.In this episode:The key forces driving rapid change in today’s sales environmentWhat defines an agile sales team — and why it matters more than everHow to develop adaptive sellers through coaching, training, and learning systemsHow sales teams are transforming how they operateActionable frameworks to build a flexible, future-ready sales cultureThe future of sales belongs to teams who can learn fast, adapt fast, and execute with confidence in uncertain times. Discover how to build an agile sales organisation that’s ready for 2025 and beyond.📚 Book of the Week: Relationship Selling by Rob Spence🎓 Boost Your Sales Skills with Paragon Sales Solutions Training👉 https://www.paragonsalessolutions.co.uk/online-sales-courses/📈 Optimise Your Sales Workflow with Monday.com Work OS👉 https://try.monday.com/w6un6aq14jsb-wzpmg4🎙️ New episodes every Thursday. Subscribe now to stay ahead of the tools, trends, and strategies shaping the next era of sales. Hosted on Acast. See acast.com/privacy for more information.
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